Constantly being a technician in your own business is a lot of work. The E Myth Revisited by Michael Gerber can help with getting out of the technician role so you can be the CEO of your business.
Video Summary
- Introduction: Discussion on being stuck as a “technician” in your own business.
- Definition of Technician Role: Business owners doing most of the deliverables while also handling operations, bookkeeping, IT, and other tasks.
- Problem Highlight: This creates a heavy workload and a vicious cycle, leaving the owner overworked and unable to focus on growth.
- Entrepreneurial Myth: Business owners often start with the belief they’ll achieve time and money freedom, but they end up trapped in the opposite—a hamster wheel of constant work.
- Solution Offered: Recognize the cycle and switch roles from technician to business owner.
- Recommended resource: The E-Myth Revisited by Michael Gerber for actionable strategies to break free.
Video Transcription
Sunshine: Você está preso como técnico em seu próprio negócio?
CRISTAL: Bem -vindo ao amor dos negócios. Eu sou cristal. Vamos lá.
Sunshine: And I’m Sunshine. Let’s get to it.
Técnico, Técnico, Técnico em seu próprio negócio? Quero dizer, é isso que você quer dizer com técnico em seu próprio negócio?
Crystal: Yup.
Sunshine: So, the business owner is doing most of the deliverables then? I mean, is that what you mean by technician in your own business?
CRISTAL: Sim. Eles estão fazendo a maioria das entregas. Mas eles também estão fazendo todo o resto, as operações, a contabilidade, a TI, varrendo o chão. É um ciclo vicioso. Veja os empresários têm esse mito do empreendedor quando iniciam seus negócios. Eles vão ganhar muito dinheiro, terão toneladas de tempo livre e toda essa liberdade. Liberdade de tempo e dinheiro. Mas o que acontece e o que eles aprendem é que é o oposto disso. Torna -se um ciclo vicioso, e eles estão em uma roda de hamster, e não conseguem fazer tudo e ser o único técnico. Agora, um ótimo livro para ajudá-lo a sair desse ciclo vicioso é chamado
Sunshine: Oh my God, that’s a lot of work.
Crystal: It is a lot of work. It is a vicious cycle.
Sunshine: So, you are going to teach us how to switch that hat?
Crystal: Yup, I’m going to do that right now. See business owners have this entrepreneur myth when they start their business. They are going to make tons of money, they are going to have tons of free time, and all this freedom. Time and money freedom. But what happens and what they learn is that it is the opposite of that. It becomes a vicious cycle, and they are in a hamster wheel, and they can’t get off doing everything and being the sole technician. Now, a great book to help you get out of that vicious cycle is called O E-Myth Revisited por Michael Gerber. Estude e aplique. Deixe -nos um comentário e obrigado por assistir.
Sunshine: What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.
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