Fórmula de valor percebido do cliente: o benefício percebido de que o custo de que é considerado o valor do que é considerado o valor do que o valor percebido. Resumo

The video discusses the concept of customer perceived value, which is determined by the relationship between perceived benefits and perceived costs.

Video Summary

• Benefícios percebidos referem-se a como um produto ou serviço melhora a vida de alguém ou faz com que se sintam prestigiosos, enquanto os custos percebidos se relacionam com as despesas financeiras ou relacionadas ao esforço previstas. Custos. Portanto, as empresas devem garantir que os benefícios percebidos superem os custos percebidos para proporcionar uma experiência positiva ao cliente. 
• Asking about cost before revealing the price may disrupt this balance and reduce perceived benefits.
• The formula for customer perceived value is introduced as perceived benefits minus perceived costs.
• When perceived costs exceed perceived benefits, customers may feel ripped off or disappointed, resulting in negative perceived value. Therefore, businesses should ensure that perceived benefits outweigh perceived costs to provide a positive customer experience.

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